The Luk Story

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as told by our founder, Roberto De Rosa


Growing up in a family with generational ties to the jewelry industry gave me an early appreciation for jewelry as an art form. During my childhood, I remember spending countless hours hovering over my father’s workbench, as he would transform abstract themes into handcrafted, timeless treasures. Upon entering the workforce as a stone setter in Rome, Italy at fifteen years old, I quickly grew to appreciate the dynamic relationship I had with my clients as we together brought life, style and design to their unique ideas.

Over the years, I have been blessed with the opportunity to work with thousands of people from around the world and train under the guidance of stone setting grandmasters, such as Alexandre Sidorov through his highly regarded Grand Masters School. These experiences have shown me how jewelry itself not only uniquely champions individuality, but it also unites people of varying cultures and backgrounds around central themes of love, allure, elegance…and luck.

Luk & Co. was created to bring meaning to the jewelry you wear. Specifically, it seeks to do so through its Luks™, or distinctive charms culturally regarded to bring good luck to their beholders. Start wearing the jewelry you want to wear. Start celebrating your luck.

-Roberto De Rosa, Founder